The Story of the Primadonna Restaurant
Born from the fruitful labor of a familial archival endeavour, Maria Palmer’s opus, On the Rocks, emerged from a sense of historical narrative intertwined with commercial appeal. The protagonist of this narrative is one Joseph Costanzo, Jr., who bore the mantle of The Primadonna Restaurant’s proprietorship, a figure of renowned reputation in the gastronomical galaxy of Pittsburgh, PA, and the wider foodie universe, as well.
This man Costanzo wasn’t your average restaurateur—far from it. He was adorned with a multitude of recognitions, the kind that came from the backyard of local Pittsburgh media to the entirety of the American nation, and held his head high in the esteemed echelons of the restaurant industry. His voice resonated over radio waves in the program “Fine Dining in Pittsburgh and Around the World,” while his penned insights permeated the newsprint of Pittsburgh Post-Gazette, scribing weekly wisdom about the ever-evolving Pittsburgh culinary scene. In the apex of his illustrious career, he tossed his hat into the political arena, contesting for the Commissionership of Allegheny County, a significant slice of Pennsylvania real estate that encapsulates Pittsburgh and its myriad suburban satellites, housing a not insignificant populace of 1.3 million souls.
For a span of time that totted up to seventeen years, Costanzo helmed The Primadonna Restaurant, an establishment seated in the heart of McKees Rocks, PA. The Primadonna, a beacon of Italian culinary tradition, frequently rose to the top of the charts, recognized as the finest Italian eatery in Pittsburgh. Its fame was not confined to the city limits but seeped into the columns of revered publications such as The New York Times, New York Daily News, and the unimpeachable Playboy. Beyond merely serving meals, Costanzo was a maestro of marketing, bottling the magic of Italian salad dressing to be sold in grocery stores, and launching a line of Primadonna branded clothing, essentially converting patrons into perambulating promotional placards. The secret culinary scrolls of the restaurant found their way into numerous cookbooks, notably in the esteemed food critic Mike Kalina’s Pittsburgh Cookbook. In the year of 2001, The Primadonna Restaurant was honored with the coveted DiRōNA Award, signifying it as one of the pinnacle Italian eateries on the national stage. Alas, the following years bore ill-fate. In 2005, as the result of an unsolicited public investigation, Costanzo was stripped of his restaurant and served time in federal incarceration. This series of unfortunate events altered the trajectories of his life and the lives of his kin irrevocably.
Palmer meticulously crafted the manuscript over years, navigating to the furthest reaches she could journey on her own before soliciting the collaboration of Ruthie Robbins. Robbins was not only a valued mentor from Palmer’s A.P. English classes at Montour High School in McKees Rocks, PA but also a dedicated devourer and creator of literature. Currently seated in her 48th year in the profession of education, Robbins is shaping young minds in Buffalo, NY. As a writer and editor, she is immersed in the crafting of a pedagogical manual, This Is a Playroom; Words Are the Toys, a children’s narrative, Nuttered Boodles, and a romantic fiction, Dreams I’ll Never See.
For years, the duo of Palmer and Robbins worked in tandem, refining the manuscript with a jeweler’s precision. Eventually, the highly competent literary agent Leticia Gomez joined their ranks, navigating them towards a publishing contract with Koehler Books.
Though the physical doors of The Primadonna Restaurant were shuttered two decades ago, the echoes of its presence persist in the collective memory, borne by the robust fanbase of Joe and his cherished establishment. A conservative estimation, drawn from local aficionados and global gastronomes alike, puts forth that over the tenure of Costanzo’s ownership, The Primadonna played host to a crowd well over a million, satiating them with exquisite Italian fare.
But You Don't Have to Take Our Word for It
PAUL SPADAFORA, FORMER IBF LIGHTWEIGHT CHAMPION OF THE WORLD
DR CYRIL WECHT, AMERICAN FORENSIC PATHOLOGIST
GERRY DULAC, SPORTS JOURNALIST PITTSBURGH POST-GAZETTE
Since its recent pre-launch, On The Rocks has garnered attention from media outlets far and wide, becoming an instantaneous talking point among critics, readers, and influencers alike. From the illuminating podcasts dissecting its layered narrative to news segments celebrating its profound representation of the heart and soul of Pittsburgh life, you can now explore all these media engagements in one place. Ready to delve deeper into the phenomena that’s captivated thousands? Dive into this curated collection of media snippets that provide glimpses, insights, and the reverberations of a story that refuses to be forgotten.
The journey of On The Rocks would not have reached its pre-launch crescendo without the unfaltering support and coverage provided by numerous media outlets. Each interview, review, and mention has painted a unique stroke on the canvas of our shared literary exploration. A resounding thank you to every journalist, critic, blogger, and media professional who took the time to dive into the world Maria and I crafted and then magnify its essence to readers and viewers everywhere.
The passionate discussions, thoughtful analyses, and the in-depth explorations have not only broadened the horizons of the book’s universe but have also deepened the connection I feel with my readers. To each entity—big or small—that lent its voice, thank you for being an integral part of this incredible journey and for championing the art of storytelling.
MEDIA
- Alicia Pozsony Resilent You Interview on iHeartRadio!
- Maria interviewed by Food and Beverage Magazine Live
- Maria C. Palmer in Authority Magazine
- Maria and Joe interviewed on YaJagoff! Q92.9 FM
- Maria on Rick Dayton’s KDKA Show
- Joe quoted in Restaurant & Bar News
- Maria on Arts Calling Podcast
- Maria was featured on Lisa’s Tener’s website talking about writing
- Maria and Joe on Julie Riga’s Stay on Course podcast
- Joseph Costanzo, Jr. appeared as a guest on Clubhouse in “The Good, the Bad, and the Ugly of Hospitality” room
- Maria giving a cooking class–making ricotta gnocchi on Clubhouse under the Food Is Religion Club
- Maria, Ruthie Robbins, and agent Leticia Gomez on The Manuscript Academy’s Podcast
- Maria on Shelley F. Knight’s Award-Winning Podcast- Positive Changes: A Self-Kick Podcast
- Maria on the podcast ‘Cuse Conversations, the Syracuse University alumni podcast
- Maria was featured on the YaJagoff! Pittsburgh Podcast
- The manuscript was covered in Local Pittsburgh Magazine
- Maria’s “8 Tips of How to Be More Free in 2023” on Michele MacArthur’s Wellness Wednesdays podcast
REVIEWS
Scene from Food Critic Mike Kalina’s First Visit to The Primadonna
On Friday of the following week, six people walked into the restaurant—three well-dressed couples, differing noticeably from the normal jeans-and-t-shirt Rocks attire. I immediately pulled Donna aside. “Donna, that might be Kalina’s party. I want you to wait on them.”
“Okay, but I’m nervous.”
“Don’t be. You’re the best, Love.” The regular servers were fine, but Donna had unusual poise and grace, along with that beauty-pageant smile that won people over.
The hostess seated the group. Donna scurried over with menus, promising to return shortly to take their drink orders. She watched as they perused their menus for a few moments, then took their drink orders. As soon as she served the drinks, she returned with a basket of garlic bread made from Mancini’s Italian bread and a plate of fried zucchini with lemon slices and marinara sauce, saying, “Joe sent this zucchini on the house. If this doesn’t appeal to you, I can bring roasted red peppers instead.” Two of the men said something in unison about the zucchini being fine.
Donna asked the party if they were ready to order. They showered her with questions about the menu—What would she consider their “specialty”? Which did she like more, the Veal Calabrese, or the Veal Sicilian? With what were the clam appetizers stuffed? Were the gnocchi made with potato or ricotta? I know these details because we relived the scene over and over the next couple of days for anyone interested—staff, family, and our circle of friends.
I waited in the kitchen, and Donna rushed back to me. “I think it is Kalina, Joe. They’re asking too many questions.”
“I think you’re right, Love, but don’t get too nervous. We’ve got to serve this guy the best meal he ever had in his life.” I gathered the kitchen staff by motioning for them to turn towards me. Then I instructed in a low tone, “Everyone tighten your game; I think Kalina is here.”
Donna squeaked, “Joe, I am more nervous than when I had Maria.”
“You’re the best, Love. You’re the best in the world. Get back to the table. You have a job to do.” I told the busser to step aside while I busied myself at nearby tables where I could get a glimpse of the action.
Donna announced to the table that tonight’s soups were French onion, homemade chicken soup with pastina, or Manhattan clam chowder. The vegetable choices were glazed baby carrots or broccoli.
One of the gentlemen ordered first. “I’ll have the Mostaccioli all’ Arrabriata.” This dish was mostaccioli noodles tossed with hot peppers, butter, and brandy, in a tomato sauce. “And the house dressing on the salad.”
Remembering his earlier question about the peppers, Donna clarified, “That is a good choice, sir. The peppers are hot?” she asked as she nodded up and down, making sure he had noticed that.
He nodded back as one of the women leaned forward to announce her entree. “I’d like the Sea Scallops Barsac. Are those breaded?”
“No, ma’am. They are baked in a garlic, lemon, and white wine sauce with fresh mushrooms and parsley, but they are finished with a sprinkling of toasted breadcrumbs.”
“Okay. And what kind of soup do you offer today?”
“We always have French onion or homemade chicken soup with pastina, and tonight we also have Manhattan clam chowder,” Donna replied sweetly, as though she had never mentioned it earlier.
“And what vegetable?”
“Tonight’s choices are glazed baby carrots or broccoli.”
“I’ll have the chicken soup and the carrots.”
“A side of spaghetti or a baked potato also comes with that.”
“Oh. I’ll try the spaghetti.”
“Certainly,” affirmed Donna, her smile broadening as if to say those were excellent choices.
The second woman ordered Veal al Pino, a dish with fresh veal, breaded and sautéed, topped with a combination of fresh mushrooms, onions, green peppers, and tomato sauce, crowned with a melting of provolone cheese.
The last three guests ordered the homemade manicotti, the Spaghetti all-Amatrigiana, and the Fettuccini Primavera.
I took a familiar walk to the kitchen, passing the cooler filled with my mother’s homemade apple pies. When the double doors opened, I gazed around the room and noticed how everything was running at peak efficiency. Everyone was hustling, and everything had its place, from the pepperoncini jars stacked on the shelves to the cove where Anna used her thumbs to print every gnocchi that was made. I remember a few moments in a somewhat surreal state, pleased and calm, yet knowing this moment could be monumental; however, the smell of the pasta all’ Arrabriata mixture knocked me back to my senses. I grabbed the hot plate of pasta and helped Donna load it onto her tray.
Donna and her assistants made sure the service that evening was impeccable, continually replenishing the waters, clearing plates, and asking about drink or bread refills. When it came time for desserts, two women ordered the Italian rum cake, and one ordered pineapple sorbet served in a bowl carved from a fresh pineapple. One of the men ordered the chocolate cheesecake, and the other two gentlemen ordered the apple pie. Donna commented, “The apple pie is made from scratch daily by Joe’s mother. You’ll taste the difference.”
The party lingered over dessert as the staff whispered that the guests seemed to be relaxing and enjoying themselves. Before they were done, one of the gentlemen introduced himself to Donna as she poured his second cup of coffee. “Thanks for waiting on us. I’m Mike Kalina from the Post-Gazette.”
“Oh, my! Now I know what your real voice sounds like,” replied Donna cheerfully, alluding to the electronically disguised TV voice of The Phantom Diner. Kalina asked to speak to me.
On her way back to the kitchen, Donna murmured to me, “It’s Mike Kalina; he introduced himself. He wants to talk to you.”
I wasted no time walking over to the table. “Mr. Kalina, Joe Costanzo. What did you think?”
“Joe, the food was really good; I’m very surprised.” He and his party collected their things and got up to leave. “Something will be in the paper about this on Friday. I am really debating about what to give you. I think you deserve Four out of Five Forks, but I have never given a local place like this Four Forks.”
My heart dropping a bit, I replied, “Mr. Kalina, if we deserve Four Forks, we should get Four Forks.” But I didn’t push it.
Kalina walked out the door, and I immediately felt the disappointment. How could he not give us what we deserved? I walked into the kitchen, and they were dancing the bump and singing “Primadonna dreaming is becoming a reality” to the tune of the Mamas & the Papas “Creeque Alley.” (If you can’t remember that song from its title, it’s the one with the line “No one’s gettin’ fat ‘cept Mama Cass.”)
“Guys, great job tonight. We served Mr. Kalina a fabulous meal, and he loved it.” Everyone cheered. “He said we will be in the paper in a couple of days, but he is debating about what to give us. He thinks we deserve Four Forks, but he may give us Three.”
“What!” Tony exclaimed.
“Why wouldn’t he give us what we deserved?” Pino chimed in.
I looked at Anna. “Hey, Anna, you’d better get out your rosaries. We need some prayers.”

